martes, 20 de marzo de 2012

The Art of Self-branding!

I found an interesting and helpfull article, I didn't post it complete just made a summary of it.. but there's the link so you can read it all! .. I'm going to look for two paragraphs and select the verbs, pronouns, nouns, adjetives, adverbs, preposition, conjunction and interjection, also have to look for preffix ans sufix!, and write 3 sentences and tell about the verbs!!

A Brief Primer
   Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, to what furniture you even want to use. Tyler Durden says, You’re not your khahkis. With branding, you’re not your frigging logo. Not quite.
   So how do you get your brand to dance and sing? Branding for another company is already quite a venture, but branding yourself is almost a completely different animal altogether. The main difference with branding your company versus a client, is that there are restrictions with your client. With you, there’s typically none. And worst of all, you may even have to get philosophical about it!The best way to go about tackling this project, in my opinion, is to pretend you’re an amnesiac. A new company without a brand is just like an amnesiac — there’s a general feeling over how things should be, but you are completely lost. An amnesiac has a previously established personality perceived by those around him, but has no idea how to define it.Who am I? What am I? Where am I? Who are you? How’d I get here? You don’t need to be a rogue secret-agent to ask these questions.
   Creating brands for others is already a difficult exercise, but self-branding is often an exercise in torture. The process forces you to look at yourself, your personality, and your skillset with harsh eyes. In translating those truths into descriptive copy, you’ll have to walk a fine line between confidence and arrogance, cleverness and insincerity, and appearing knowledgeable without being condescending to your audience. .Be consistent. And most of all, be honest. With a little bit of work, you’ll be on your way to defining your own brand!

http://www.lealea.net/blog/comments/the-art-of-self-branding-part-one/

* Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, to what furniture you even want to use.

     - Noun: idea, brand, formed,  audience, based, company,  culture,  product, service, identity, system,         
                  logo, colour, scheme,  point , word, things , customers ,  furniture.
     - Adverb: Essentially,  out,  exactly,  how,  what
     - Verb:  is, perceived, value, includes, starting,  can (estes es modal verb),  branch, want, to use
     - Pronoun: that, it,  you
     - Adjective: its, intended,  typically,  even, torture, harsh
     - Preposition: by,  on, of, to
     - Conjunction: and,  but
     - Interjection:
     - Preffix:
     - Suffix:

* In translating those truths into descriptive copy, you’ll have to walk a fine line between confidence and arrogance, cleverness and insincerity, and appearing knowledgeable without being condescending to your audience. .Be consistent. And most of all, be honest.

     - Noun: truths, copy,  line , confidence, audience
     - Adverb: most,  all     
     -Verb: translating, will, have, walk, appearing, being , Be
     - Pronoun: those, you, your     
     - Adjective: descriptive:  fine, insincerity; knowledgeable, condescending, consistent, honest
     - Preposition: In, into, to, a,  between,  without, of
     - Conjunction: And
     - Interjection:
     - Preffix:
     - Suffix:

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