martes, 20 de marzo de 2012

The Art of Self-branding!

I found an interesting and helpfull article, I didn't post it complete just made a summary of it.. but there's the link so you can read it all! .. I'm going to look for two paragraphs and select the verbs, pronouns, nouns, adjetives, adverbs, preposition, conjunction and interjection, also have to look for preffix ans sufix!, and write 3 sentences and tell about the verbs!!

A Brief Primer
   Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, to what furniture you even want to use. Tyler Durden says, You’re not your khahkis. With branding, you’re not your frigging logo. Not quite.
   So how do you get your brand to dance and sing? Branding for another company is already quite a venture, but branding yourself is almost a completely different animal altogether. The main difference with branding your company versus a client, is that there are restrictions with your client. With you, there’s typically none. And worst of all, you may even have to get philosophical about it!The best way to go about tackling this project, in my opinion, is to pretend you’re an amnesiac. A new company without a brand is just like an amnesiac — there’s a general feeling over how things should be, but you are completely lost. An amnesiac has a previously established personality perceived by those around him, but has no idea how to define it.Who am I? What am I? Where am I? Who are you? How’d I get here? You don’t need to be a rogue secret-agent to ask these questions.
   Creating brands for others is already a difficult exercise, but self-branding is often an exercise in torture. The process forces you to look at yourself, your personality, and your skillset with harsh eyes. In translating those truths into descriptive copy, you’ll have to walk a fine line between confidence and arrogance, cleverness and insincerity, and appearing knowledgeable without being condescending to your audience. .Be consistent. And most of all, be honest. With a little bit of work, you’ll be on your way to defining your own brand!

http://www.lealea.net/blog/comments/the-art-of-self-branding-part-one/

* Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, to what furniture you even want to use.

     - Noun: idea, brand, formed,  audience, based, company,  culture,  product, service, identity, system,         
                  logo, colour, scheme,  point , word, things , customers ,  furniture.
     - Adverb: Essentially,  out,  exactly,  how,  what
     - Verb:  is, perceived, value, includes, starting,  can (estes es modal verb),  branch, want, to use
     - Pronoun: that, it,  you
     - Adjective: its, intended,  typically,  even, torture, harsh
     - Preposition: by,  on, of, to
     - Conjunction: and,  but
     - Interjection:
     - Preffix:
     - Suffix:

* In translating those truths into descriptive copy, you’ll have to walk a fine line between confidence and arrogance, cleverness and insincerity, and appearing knowledgeable without being condescending to your audience. .Be consistent. And most of all, be honest.

     - Noun: truths, copy,  line , confidence, audience
     - Adverb: most,  all     
     -Verb: translating, will, have, walk, appearing, being , Be
     - Pronoun: those, you, your     
     - Adjective: descriptive:  fine, insincerity; knowledgeable, condescending, consistent, honest
     - Preposition: In, into, to, a,  between,  without, of
     - Conjunction: And
     - Interjection:
     - Preffix:
     - Suffix:

viernes, 16 de marzo de 2012

Writting a Cover Letter!

So this is how I would write my cover letter if I was applying to the freelancing job in Cali! you can use it as an example too haha... 


Nataly  Palacio
XXXX XXX
XXXX
XX

 17/03/2012

 Company: Evriholder
 Location: XXX XXXX


 Dear Evriholder:

I am writting in response to the position of Freelancer in Branding and Corporate Identity design, advertised in the www.coroflot.com page. I have a passion for design and to create innovative art; I enjoy coming up with new concepts and work in whole new images. I believe I have the experience that you require and would be looking forward to apply my skills in your company.

I have worked with other types of companies creating their image, making corporate identity manuals, designing  POP material, I have great knowledge of the use of design programs such as Photoshop, Freehand, Illustrator. I am very creative when it comes to make a new image, thinking on concepts and giving ideas and solutions, quick learner, hard working, and very responsible, I do not have problems with meeting deadlines and I can work in a team as well.

I look forward to hear from you, and hope we can speak further, thank you for your consideration.

Sincerely, Nataly Palacio




martes, 13 de marzo de 2012

About Walt Disney!

I have to say, one of the people I admire the most is Walt Disney! I can't do much of animation but he's definatly one of my idols...He came from down under, he was very poor and that didn't stop him from achieving what he wanted.  As a kid he used to draw a lot and would sell his drawings so he could help out his family, his family encouraged him with his gift and so he went to art schools and photography schools, comercial art schools; until he finally went to Hollywood where he won some awards and started to make films! he was the first to make color cartoons! He didn't only make films, he also had the idea of a park where even grown ups would feel like they were kids again! which he made it happen, maybe that's why when you go to Disneyland you hear everywhere that's the place " WHERE DREAMS COME TRUE" I guess we should believe that..!


Besides he made a cartoon film of Alice in Wonderland which I looooove and don't get tired of watching..:)
So Walt Is the BEST